Olena is a seasoned senior executive with over two decades of experience spanning large-scale membership operations and tech-facing commercial environments, maintaining parallel tracks across premium hospitality and technology organisations.

She spent 13 years as Deputy CEO and General Manager of a premier 17,000 m² members’ club in Kyiv, holding full operational accountability for a 4,000-member facility, 400 staff, and 13 direct reports across fitness, wellness, medical, and hospitality services. Alongside venue management, she brings over a decade of commercial delivery in tech, including guiding UK market entry for software services and leading institutional partnerships across the UK and Europe within ERP, SaaS, and logistics environments.