Álvaro Añón

Group Lead, Tech Chile Advocates

Álvaro Añón is a seasoned digital innovation and technology transformation leader with extensive experience across banking, fintech, insurance, telecommunications, e-commerce, and retail sectors. He is specialized in UX, CX, and usability, holding certifications like Scrum Manager Expert Level and Certified Usability Analyst. As the General Manager of Soho.lat, he oversees sales management, strategic partnerships, and drives overall business growth. Álvaro has been a speaker at major industry events, sharing his insights on innovation and transformation, and has published thought leadership on customer and user experience, blending expertise in digital transformation with a passion for innovation and future-ready solutions.