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PRODID:-//Global Tech Advocates - ECPv4.6.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
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X-WR-CALNAME:Global Tech Advocates
X-ORIGINAL-URL:https://www.globaltechadvocates.org
X-WR-CALDESC:Events for Global Tech Advocates
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DTSTART;TZID=Europe/London:20260219T053000
DTEND;TZID=Europe/London:20260219T210000
DTSTAMP:20261013T152812
CREATED:20260121T165734Z
LAST-MODIFIED:20260121T165830Z
UID:7788-1771479000-1771534800@www.globaltechadvocates.org
SUMMARY:How AI is Rewriting Search and Brand Discovery
DESCRIPTION:​StrategiQ and Global Tech Advocates Future of Work are hosting an intimate panel discussion and networking event\, focused on how AI is reshaping search\, visibility\, and brand discovery. \n​This is a practical\, thoughtful conversation for senior leaders navigating fast-moving AI and search landscapes\, with real-world examples and space for open discussion. \n\n​About the event\n​Search is no longer just about keywords and rankings. AI agents are increasingly doing the searching\, comparing\, and recommending on our behalf. \n​This session explores how discovery is changing\, what still matters\, and where leaders should focus their attention as AI continues to evolve. The conversation is grounded in practical experience\, not theory\, and is designed to support those making decisions in complex\, fast-paced environments. \n​The event will include a live example showing how an AI agent shops in real time\, and how search pages are becoming longer dwell-time environments due to deeper comparison and decision support. \n\n​Topics we’ll explore\n​What does the future of search look like when machines do the searching? \n\n​Do websites still matter\, or are we all just training data?\n​Hyper-personalisation: exciting or slightly unsettling?\n​What is the real cost of relevance?\n​Who do we trust when algorithms do the recommending?\n​What’s working now\, what’s wasted effort\, and what’s coming next?\n\n​Who should attend\n\n​Founders and Co-Founders\n​CEOs and Growth Leaders\n​CMOs\, CTOs\, CFOs\n​Leaders at high-growth and mid-market businesses\n\n​Speakers include:\n\n​Welcome: Zoltan Vass Fractional and Interim Chief Innovation Officer (AI Innovation & Transformation)\, Global Tech Advocates (GTA) Future of Work Co-founder and Co-chair\n​Chair: Will Anderson MBE Chief Growth Officer\, Board Member StrategiQ\n​James Bavington CPO StrategiQ\n​Karthik Tadinada Founder Fortify Solutions\n​Rebecca Rowntree Keynote speaker\, Creative Consultant\n\n
URL:https://www.globaltechadvocates.org/event/how-ai-is-rewriting-search-and-brand-discovery/
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